ADAY

We wanted to simplify our wardrobes, so we set out to create a new standard for clothing that lets us do more with less. And, we do it in a way that is conscious. To us, that means our clothing is... p.s. this factory also makes Michael Phelps Olympic winning swimsuit. many of our pieces are made from recycled materials, like the Over and Out Jacket We work with engineers around the world to find and create technologically advanced fabrics, each inspired by our favorite silks and other classic fabrics and chosen for their superhero powers (from thermo-regulation to wrinkle release). We hand-pick every factory for their innovative perspective and technology expertise, so we can use world-class construction techniques for longer lasting garments and to get the details just right. Our mission is to create clothing of our future. Were inspired by these staples in our wardrobe the pieces that just work, whatever the weather or occasion. Instead of buying another piece when the temperature changes, weve reinvented these staples to be more beautiful and versatile than ever before. We want to change the way people shop. We believe owning truly versatile clothing means you can buy fewer things, because each piece enables you to do much more. We feel passionate about creating pieces well keep and wear season after season. many of our pieces are made from recycled materials, like the Over and Out Jacket because we live our lives like you do... We value time and experiences above all else and sometimes, feel overwhelmed with the amount of *stuff* in the world. We want to do more, own less and spend time on the things and people that matter to us. We were brought together by this love of simplicity. As a team, we embrace being international citizens our founders Meg (yoga teacher) and Nina (former competitive gymnast) were born in Beijing and Frankfurt, eventually connecting in London and moving together to New York. The team thrives on diversity. We grew up on rural farms and in megacities, weve run marathons and ...