LEVENHUK, OJSC

Levenhuk is a major manufacturer of optical devices and instruments such as microscopes, telescopes, binoculars, monoculars, spotting scopes and accessories. Particular attention is given to producing optics for children under the Levenhuk LabZZ trademark, including attractive and user-friendly telescopes, microscopes, binoculars and science kits. The company is headquartered in the United States (Tampa, FL) with thirteen sales and delivery branches in the United States, Canada, Europe and Asia, and manufacturing facilities in China. Right from the start in 2002 Levenhuk focused its efforts on underserved markets outside of the US, in particular in Canada and Central and Eastern Europe, which presented larger opportunities. Levenhuk&s;s primary objective was to promote high-quality optics in these regions because of their insufficient supply and cost-sensitivity for most of the products available in the market at that time. Levenhuk took the opportunity to enter the market niche with a totally new product portfolio, having set the goal of making optics affordable for every customer. The success built on this step made it possible for the company to become a respected leader in the optics market, with the largest market share in CEE. Currently Levenhuk has a direct presence and extensive dealer network in many European countries as well as in North America and Southeast Asia. The European branch also successfully manages an international retail network of optics stores known as Zoom&s;n&s;Joy that includes 91 stores in Europe, Russia, and the CIS countries.