Web Summary
Q1: What is the name of the company's founders?
A1: The company Mari & Fatou was founded by Ani, her children Maryam and Fatimah, and a team of seasoned artisans.
Q2: What are the roots of the brand's design aesthetic?
A2: The brand's design aesthetic is inspired by the Armenian, West African, and Persian roots of its founders, particularly Ani.
Q3: What is the significance of the Bebilla in Ani's heritage?
A3: The Bebilla is a traditional Armenian needle lace that Ani learned to create at the age of five from her grandmother. It represents an important part of her cultural heritage and has influenced her design aesthetic.
Q4: How did Ani's experiences traveling to India shape her approach to fashion?
A4: Ani's travels to India gave her a profound respect for the intricate craftsmanship in garment production and led her to collaborate more directly with artisans. This experience also inspired her desire to preserve traditional techniques and stories of the people who created them.
Q5: What is the purpose of Mari & Fatou as stated by Ani?
A5: According to Ani, Mari & Fatou is her way of passing down the craft of her maternal lineage and continuing the tradition of generations of women before her. The brand aims to build an ethical brand rooted in sustainable practices and community.
Q6: What sets Mari & Fatou apart from other fashion brands?
A6: Mari & Fatou is known for its close-knit, small-batch production, which creates bonds with production partners that extend beyond the factory. This approach allows the brand to prioritize authenticity, sustainability, and community.
Q7: How does Mari & Fatou contribute to the preservation of traditional craftsmanship?
A7: By collaborating directly with artisans and preserving traditional techniques, Mari & Fatou aims to bring attention to the stories and work of these skilled makers, who often go uncredited. This helps to preserve ancient traditions and honor the people behind the garments.
Q8: What is the brand's commitment to sustainability and community?
A8: Mari & Fatou is committed to building an ethical brand rooted in sustainable practices and community. The brand prioritizes close relationships with production partners, fair labor standards, and environmentally responsible materials to create beautiful, authentic products that last a lifetime.