Web Summary
Q1: What is the address of the company's head office?
A1: The address of the company's head office is 61, Golf Course Extension Road, Gurugram, 122011.
Q2: What products does WHSmith offer in its stores?
A2: WHSmith offers a wide range of products including news, books, convenience items, snacks, confectionery, groceries, fresh foods, hot coffee, and souvenirs. The company also has a selection of branded and ownlabel products, including fashion stationery, business professional ranges, gifts, and souvenirs.
Q3: In which countries does WHSmith have international outlets?
A3: WHSmith has international outlets in Ireland, France, Denmark, Sweden, Russia, Gibraltar, Jordan, Kuwait, Qatar, UAE, Saudi Arabia, Oman, India, China, Malaysia, Fiji, and Australia.
Q4: What is the total number of outlets across the UK and abroad?
A4: WHSmith has over 1,200 outlets across the UK and abroad.
Q5: What was the group sales and profit before tax for WHSmith in 2013?
A5: Group sales totaled $1,186 million in 2013, and profit before tax was $108 million, which is a 6% increase from the prior year.
Q6: How many books does WHSmith sell each year?
A6: WHSmith sells 30 million books each year, with a million of those being sold in airports alone.
Q7: What is the purpose of the NBC (News, Books, and Convenience) format?
A7: The NBC format offers a full convenience store format offering a vast variety of products catering to every customer requirement possible. The stores are designed to accommodate different shopping patterns and behaviors from customers who want to get in and out quickly to those who want to browse the extensive range of products.
Q8: What is the purpose of WHSmith Express?
A8: WHSmith Express offers a more selective mix of product categories specifically targeted at customers onthego, with a wide range of convenience products and services, including drinks, snacks, confectionery, groceries, fresh foods, hot coffee, and much more. The express format delivers exactly what the traveler needs in a quick and convenient format.
Q9: What is the focus of WHSmith's product mix?
A9: WHSmith's product mix is tailored to reflect the specific needs of customers in each location where its stores operate. The company works collaboratively with landlords and business partners to achieve mutually beneficial results.
Q10: How does WHSmith create a compelling customer proposition?
A10: WHSmith creates a compelling customer proposition by offering a comprehensive, vibrant, and exciting retail environment that ensures an unforgettable shopping experience for customers. The company achieves this through store design, product mix, pricing, promotions, and the 'wow' factor.
Q11: What is the focus of WHSmith's marketing program?
A11: WHSmith launches its new stores with an energypacked highimpact marketing program and commits to running this program on an ongoing basis to promote its stores and attract customers.
Q12: How does WHSmith ensure value for money for its customers?
A12: WHSmith ensures value for money by setting the right and competitive prices for its products, creating great value promotions with discounts and offers, and driving a good average transaction value using strong multibuy promotions.