Web Summary
Q1: What is the address of Two Friends' office?
A1: The address of Two Friends' office is 210 & 211 Essel House, 10 Asaf Ali Road, New Delhi 110002, India.
Q2: What products does Two Friends specialize in?
A2: Two Friends specializes in importing and marketing world-class spirits, wines, and liqueurs. Their portfolio includes various wines and spirits from across the globe, specially curated for the Indian population.
Q3: In what year was Two Friends originally incorporated as part of Empire Stores?
A3: Two Friends was originally incorporated as part of Empire Stores in 1964.
Q4: What is the company's focus on distribution and marketing?
A4: The company's focus has shifted over time, but currently, they concentrate on distribution and brand building in the areas of tobacco and spirits. They also have a strong presence in the FMCG sector.
Q5: How does Two Friends operate in terms of sales channels?
A5: Two Friends operates through various sales channels, including retail, wholesale, duty-free/travel retail, HORECA, modern off-trade shops, chain stores, diplomatic channels, and B2B diplomatic sales.
Q6: What is the company's market segmentation strategy?
A6: Two Friends markets their products across three main segments: domestic, travel retail, and export. They cater to various customers through different channels, including HORECA, modern off-trade shops, chain stores, diplomatic channels, and B2B diplomatic sales.
Q7: What is the company's commitment to quality, exclusivity, and excellence?
A7: Two Friends is committed to delivering quality, exclusivity, and excellence in import, distribution, and marketing. They strive to bring world-class spirits, wines, and liqueurs to the Indian subcontinent through their various channels.
Q8: What is the company's legacy and history?
A8: Two Friends has a rich legacy that dates back to its incorporation in 1964 as part of Empire Stores. Over the decades, they have evolved into a leading importer and marketer of premium alcoholic beverages in India and beyond, specializing in spirits and wines.