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WILLO 32 INC.

Help your kids enjoy brushing teeth with consistent, effortless dental care. Willo's automated kids' toothbrush provides independence and effective results.
Country/AreaUnited States
Company Emailsupport@willo.com
IndustryBankingConsumer GoodsCosmetics, Beauty Supply & Personal Care ProductsManufacturing
Company website
Company phone(847) 332-1200
Established1980
Company Revenue$741,000
Number of employees11-50
SIC Code73737
NAICS Code54541
Main ProductsWillo AutoFlo+Willo
http://www.linkedin.com/company/willoughby-associates-limitedhttps://www.twitter.com/letswillohttps://www.facebook.com/willocleanshttps://www.youtube.com/channel/ucgaz_qvbf2_r8bcuwn6sa7qhttps://www.instagram.com/willocleans

Company News

How a $250 Toothbrush Robot for Kids Became a Must-Have
Willo co-founder and CEO Hugo de Gentile breaks down revolutionizing a stagnant industry.
Willo launches its tooth-brushing robot for kids
Are you 100% sure that your children are brushing their teeth properly? A New York-based startup called Willo has been working for several years on a device that should transform the tooth-brushing experience for children. Willo isn’t a new toothbrush — electric or not. It’s an oral care device that doesn’t look like a toothbrush […]
dateApr 13, 2021
Willo Delivers a New Way for Children to Clean Their Teeth
Announcing general availability of Willo, the first tooth-brushing robot for children
dateApr 13, 2021
Willo is a robot that wants to replace your toothbrush
If you think about it, the basic concept of a toothbrush hasn’t evolved since… forever. Sure, many people have switched to an electric toothbrush, but it remains a stick with a brush at the end. Willo thinks that’s not good enough. The company has developed an oral care device to improve brushing with a focus […]
dateJun 13, 2019

Web Summary

Q1: What is the company name and its founding mission?
A1: The company name is Willo 32 Inc., and it was founded on a mission to revolutionize the oral health of children by combining innovative design, advanced technology, and decades of oral health expertise.

Q2: What inspired the name "Willo" for the company?
A2: The name "Willo" is inspired by nature, specifically the branches of the willow tree, which were used as natural toothbrushes thousands of years ago. The frayed bristles created from chewing the ends of these branches were effective for cleaning teeth and had antibacterial properties.

Q3: What products does Willo 32 Inc. offer?
A3: Willo 32 Inc. offers a range of dental products, including the Starter Kit, Toothpaste Refills, OptiClean Brush Head, and other innovative solutions designed to make brushing enjoyable for kids while establishing healthy oral care habits.

Q4: Who are some key leaders in the company's leadership team?
A4: The company has several key leaders, including David Fox as Chief Executive Officer, Dr. Joel Berg as Chief Dental Officer, Cameron Poluszek as Chief Marketing Officer, and Lou Josselin as VP, Global Product Development.

Q5: What is the background of Dr. Joel Berg, the Chief Dental Officer?
A5: Dr. Joel Berg has a prominent career in the dental field, with previous roles including Chief Science Officer at ESPE Dental (now 3M Healthcare) and Chief Dental Officer of Sonicare (Philips Oral Healthcare). He is also a past president of both the American Academy of Pediatric Dentistry and the American Academy of Esthetic Dentistry.

Q6: What sets Willo apart from other oral care companies?
A6: Willo's innovative approach combines advanced technology, user-centered design, and decades of oral health expertise to create products that make brushing enjoyable for kids while establishing healthy oral care habits. The company's mission is to transform daily routines into opportunities for better health.

Q7: What is the significance of the willow tree in oral care history?
A7: The willow tree has been used as a natural toothbrush for thousands of years, with its branches providing frayed bristles that were effective for cleaning teeth and had antibacterial properties. This natural approach to oral care has inspired Willo's innovative products.

Q8: What is the company's commitment to innovation and consumer health?
A8: Willo 32 Inc. is committed to creating a brushing experience that not only appeals to kids but also fosters lifelong dental habits, blending innovation with real impact for families. The company's leadership team, including David Fox, Dr. Joel Berg, Cameron Poluszek, and Lou Josselin, brings a deep commitment to consumer health and innovation to the table.
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